Week 2 Day 4

 During this day our group was concentrating upon in-depth research around today’s fashion in Japan. We could see that the medias notion was the complete opposite and in fact by observing a popular magazine called ‘fruits’. We could see that a lot of youths mostly aging between twenties have been particularly interested in this kind of urban style which consists of clothing set back from iconic clothing from the 70s to the 90s and an adaption from western fashion with a modern twist, with bold and captivating colours upon it, presenting this kind of unkempt but childish look to it which somehow brings us back to our past.         

We also learnt that this modern Japanese culture took off in the 80s/90s showing this new ‘cutting edge of fashion, and a kind of thought out sort of illustrative freedom.  I also see a kind of link between Comme des Garcons as it brought this new kind of upbeat and original, vibrant designs and layers with complex cuts created from high tailored techniques. However we did not want to introduce this into our design as we felt making a complex and exaggerated, but tidy piece would only be just another design like Kawakubo’s; instead we wanted to keep it simple and playful and having that playful, yet scruffy look which is mostly shown in ‘Fruits’ but still showing some aspects of Japanese tradition.