Week 2 Day 5

Here I have shown my groups promotion video and Garment. For our line up we targeted our audience to be aging from teens to late twenties, and had decided to go for a traditional over-sized Kimono which nowadays is only really used for formal events, but we choice to make the kimono appear more modernised in contrasts with the old and the new, and which is also represented in the promotion videos as youths appearing free, not having a care in the world for anyone or anything, and without any responsibilities nor expectations. 

This was done in attempts of using a collage of un-matching old clothes to combine into a garment as a way of showing how the young people of Japan today are trying to escape this stereotype stuck upon them by the media, concluding in exaggerated and over the top clothing, mostly as a way of making a statement as it is not just one individual wearing this style of clothing but a whole community of young people showing that they can be unique and our not tied down by their ancestors. Yet this could also be a way of them revisiting the trends of the past as before it may have been frowned upon before and now dressing peculiar is now seen as a good thing. This is why we wanted to take all these interesting patterns and textures into one garment showing an idea of their innocent experimentation but awareness of fashion from the outside world which again takes away from the Medias perception of their lack of change. Nonetheless our attempts in adding traditional embroidery and the kimono shows that although the Japanese society tries to escape the medias approach, they still won’t be able to fully erase foreigners stereotypical views.